What is the point?

They arrange a 4-game-match between Grischuk (2761) und Yu (2753) with a price guarantee of 20.000 USD for the winner and 10.000 USD for the loser, fly Grischuk all the way to China, and then we see draws like this one:

If both players want to go to the tie-break anyways, why not simply start with it? You could even skip the rest day.